AS Business Studies 9609

Business Studies – 3.2 Market Research

  • Purpose of market research – identity market size, growth and competition
  • Identify consumer segments based on characteristics
  • Primary and secondary methods of market research
  • Sampling methods – Random and Quota
  • Analysis of quantitative and qualitative market research data

Section A 3.2 Market Research Practice for Paper One

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum volutpat volutpat pretium. Nulla eu massa rutrum, aliquam eros non, elementum erat. Maecenas vulputate risus id est sodales consequat. Praesent aliquet, enim at ornare placerat, mi turpis egestas elit, quis sodales leo arcu ut ex. 

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum volutpat volutpat pretium. Nulla eu massa rutrum, aliquam eros non, elementum erat. Maecenas vulputate risus id est sodales consequat. Praesent aliquet, enim at ornare placerat, mi turpis egestas elit, quis sodales leo arcu ut ex. 

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum volutpat volutpat pretium. Nulla eu massa rutrum, aliquam eros non, elementum erat. Maecenas vulputate risus id est sodales consequat. Praesent aliquet, enim at ornare placerat, mi turpis egestas elit, quis sodales leo arcu ut ex. 

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum volutpat volutpat pretium. Nulla eu massa rutrum, aliquam eros non, elementum erat. Maecenas vulputate risus id est sodales consequat. Praesent aliquet, enim at ornare placerat, mi turpis egestas elit, quis sodales leo arcu ut ex. 

Section B 3.2 Market Research Practice for Paper One

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum volutpat volutpat pretium. Nulla eu massa rutrum, aliquam eros non, elementum erat. Maecenas vulputate risus id est sodales consequat. Praesent aliquet, enim at ornare placerat, mi turpis egestas elit, quis sodales leo arcu ut ex. 

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum volutpat volutpat pretium. Nulla eu massa rutrum, aliquam eros non, elementum erat. Maecenas vulputate risus id est sodales consequat. Praesent aliquet, enim at ornare placerat, mi turpis egestas elit, quis sodales leo arcu ut ex. 


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