AS Business Studies 9609
Business Studies – 3.2 Market Research
- Purpose of market research – identity market size, growth and competition
- Identify consumer segments based on characteristics
- Primary and secondary methods of market research
- Sampling methods – Random and Quota
- Analysis of quantitative and qualitative market research data
Section A 3.2 Market Research Practice for Paper One
Section B 3.2 Market Research Practice for Paper One
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